Table of Contents
The A.I.D.A. Structure… by Rick Hanson
A.I.D.A. A powerful structure for all ads, etc.
Attention … make’um look! ...funny, amazing, eye catching!
Interest … get’um, hooked …your ad copy has to be:
Desire … feed the greed …stress value & benefits
Action … urgent contact …act now …be convenient
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Author: Rick Hanson
Email: rick@handymanrick.com
Home Page: http://www.handymanrick.com/index.html
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