The Gems of Marketing -Check List-
You must have commitment to your marketing program.
You must think of that program as an investment.
You must see to it that your program is consistent.
You must make your prospects confident.
You must be patient in order to make a commitment.
You must see that marketing is an assortment of tools.
You must know that profits come subsequent to the sale.
You must run your firm to be convenient for your customers.
You must put an element of amazement in your marketing.
You must use measurement to judge the effectiveness of your tools.