The Marketing Plan by Rick Hanson
Why have a written plan?
Marketing Plan -Check List-
Tell the purpose of your marketing.
Tell how this purpose will be achieved, focusing upon the benefits of your offering.
Define your target audience.
Describe proposed marketing vehicles.
Tell about your niche in the market. (a.k.a. positioning)
Give your identity. Identity = honest / image = phony
Describe your marketing budget expressed as a percent of your projected gross sales.
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