Give your identity. Identity = honest / image = phony
- Our identity will be portrayed as warm, honest, knowledgeable, up-to-date, and ultra-friendly, as evidenced by ... greeting people by name, taking phone orders, setting up charge accounts, shipping anywhere in the world, and doing free gift wrapping.
- I will be identified as a friendly, can-do guy who presents a humorous, up-beat personality with strong convictions to service and dedication to accomplishments, who works with clever intelligence and an eagerness to go the extra mile.